Diggity Marketing Blog: SEO Testing Results & Case Studies

With Google updates, advancing AI capabilities, and possible new search engine players entering the field, this is no time to be uninformed. Fortunately, this latest update is packed with studies, tips, and announcements about all of these urgent issues and more. First, you’ll get a knowledge boost from four fresh data studies. The studies cover what an analysis of 10,000 results can tell you, what consumers really think of generative AI, what the last Google update did to SERPs, and what 9 years of data can tell you about Google’s future. Then, you’ll pick up a few new skills from the guides. They cover some top use cases for ChatGPT, best SEO practices for paywalls, and an analysis of whether AI has “killed” affiliate marketing. The latest news closes out the roundup. Catch up on Google’s latest update announcements, the surprising effects of Lighthouse 10, Google’s new best link practices, and reports of search cooperation with Apple. Read More

SEO is on the precipice of perhaps its biggest shakeup ever. This roundup will get you up to speed on some of the most important research, guides, and news items around ChatGPT and other big changes. You’ll get to see the data studies first. You’ll find out what the numbers say about whether AI has already replaced human writers and the results of Google’s first case study in years. Then, you can learn from some fresh guides. They’ll teach you how to work with pillar pages and how to automate the dullest SEO tasks. The last section contains the most unmissable headlines. You’ll get the latest details about the huge Yandex leak, an unconfirmed Google Update, AI detection tools, and more. Let’s jump in… Read More

The first roundup of the year is filled with everything you need to stay on top of the competition. First, the guides will help you understand why SEO pros need to master ChatGPT prompts, how to measure SEO properly, and the risks of trying to mimic your biggest rival’s strategies. The case studies will give you insights from the hottest SEO research. You’ll get a full breakdown of the year’s changes, the top recorded Google searches from among ~20 billion keywords, and proof that removing a product carousel affects organic traffic. The latest headlines are waiting for you at the end. You’ll want to know what we’ve learned about the latest link spam update, why several updates have been delayed, and what’s waiting for you on the Google Analytics 4 landing page report. Read More

This latest roundup is filled with everything you need to prepare for the coming year. Catch up on all the latest case studies, guides, and news items SEOs use to make their big moves. First, you’ll get the latest data from the case studies. You’ll find out what 700+ link builders think works (and doesn’t). Then, you’ll learn which metric correlates most closely to organic visibility and which traffic tools most closely match Google’s own measurements. The guides will help you hone your skills and judgment. This month, you’ll discover whether and when it’s valuable to buy backlinks, what ChatGPT can do, and how to develop an authoritative content funnel. Finally, you’ll dive into the hottest news and discussion topics roiling SEO. There’s a new December Helpful Content Update, official guidance from Google about links, and new spam policies. Read More

Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge. First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure. After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”. At the end, you’ll get the latest news. You’ll want to know the latest about the final Spam Update of October, Google’s latest API features, and a new feature called “site names”. Read More

Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition. First, you’ll get actionable data from a stack of compelling case studies. You’ll look at the winners and losers of the core update, how focusing on one topic may be all you need, and evidence that the Helpful Content Update punishes AI content.  Next, you’ll learn the latest techniques from the SEO community’s best recent guides. You’ll find out how to do a core web vitals audit, how to pull off programmatic SEO, and the value of request blocking. The roundup closes on the news. Google confirms the end of the product reviews update, announces new local search updates, and updates search console errors about “short content”.  Read More

The end of 2022 is fast approaching, but don’t worry. September’s roundup includes everything you need to hit your metrics before the new year. First, sharpen your skills with the month’s guides. You’ll get a breakdown of where algorithm updates may be headed, find out why it’s getting harder to rank for commercial keywords and learn to identify warning content flags. After that, bring confidence to your SEO choices with the latest data. The first case study takes a deep dive into Zapier’s successful strategy, while the second introduces you to UX and SEO red herrings. The roundup closes on the news. You’ll get the latest headlines about the new Core Update, Google’s Helpful Content Update, the new “quick read” signal, and updates to structured data guidelines for articles. Read More